Marketing for spa is a field that requires a lot of expertise and deep thinking. Many spa business owners have turned to advertising agencies with a desire to get more visitors to their spa. However, when the process and purpose are not clear, many people have lost their orientation and tried to apply any type but it did not bring results completely.
Here are 10 basic but extremely effective strategies that any beauty salon owner must understand.
- Synchronize brand identity on all online channels:
You can post on the pages of your website, youtube, facebook to publish information synchronously and widely. Trademarks must be tailored from colors, messages, logos and services. If running ads to increase engagement, pay attention to choosing the right target audience that matches your facility's core service.
- Invite customers who used social media sharing and recommend your facility:
This strategy is "selling products based on the reputation of others". It is the real customer experience that will attract more potential customers to the facility with a sense of trust rather than reading ads, because they take the action of scheduling based on trusting the person who shared the information. believe them.
- Seeding on forums and groups:
Create articles about brand awareness in a gentle and clever way, help increase emotions and easily get sympathy from customers. When it comes to seeding on social channels, it's important to show off the branding benefits of your customers. With newly opened spas, low reputation, and unknown to many people, seeding in groups containing your target audience is also a way for spa marketing to increase engagement and brand coverage. It is important that the content presented is smart and ingenious.
Use a low-cost service as a "primer service"
To do this, the consultant team must be trained in good sale, enthusiastic care and counseling to create intimacy, meeting the service worth more than the amount of money spent. This will attract customers right from the first experience.
Offer discount vouchers to friends of customers using the service:
Once a customer has used the service at your facility, do not hesitate to give guests discount vouchers or cheap combos for guests to give to their friends. This helps customers feel like a special person of spa and at that time, customers confidently introduce your products to close relationships.
From 1 will bring 3 or more customers.
Remarketing old customers:
Without spending a lot of money finding a new customer, taking good care of an old one will help you get more repurchases. Now that the reputation of your facility has been verified and experienced, with good care and great policies, they will be willing to spend more money for the 2nd, 3rd, 4, ...
- Store registration on the eBe technology platform
eBe is a platform that connects customers with reputable beauty owners - a new platform that attracts customers to sign up for the service. The most special thing here is that when using the beauty service at eBe, customers earn points equivalent to the amount of cash paid for the facilities, and these points continue to be used at the facilities. Other departments to reduce cash. Not only spa, eBe is present in almost all beauty industries such as: dentistry, beauty salons, hair salons, nail salon - extensions, specialist doctors, cosmetics, fashion, ... Because of the cross-exchange in the same client file, many spa establishments have prioritized becoming partners to exploit this abundant source of proactive clients.
Moreover, in eBe integrates features from finding customers, booking schedules to taking care of old customers, sending calendar reminders, congratulating, giving gifts, incentives, ... to help your appearance. regularly in the eyes of customers. The beauty salon also gets its own website and app to synchronize the processes. Thanks to that, the whole spa operation process is reduced in just one phone - laptop.
- Distribute coupons to customers within a radius of <5km
Coupons with menus and spa services are offered to customers in the vicinity of the business to reach their right target audience. Online marketing content for spa is aimed at the key services that I initially identified.
- Print spa information on cheap gifts
Cheap gifts can be cloth bags, hand fans, hats, raincoats, masks, powders,…. This can increase the percentage of customers reading information and attract customers to you more than reading a boring leaflet.
- Hang up an eye-catching banner or display a promotional standee with attractive programs
This is a traditional method, but still quite effective today. Signs, banners, standees displayed at business locations aim to attract the attention of customers passing by your spa - salon. Content or promotions are attractive enough, repeated in the subconscious of passing customers, the percentage of customers visiting is quite a lot.
In this article, eBe showcases a number of spa marketing strategies and steps to effective beauty spa marketing planning.
In order to thrive in the competitive spa market, marketing is a way to outperform your competition and thrive in a sustainable way. Perhaps spas set marketing goals at each stage of development. And in fact, a spa marketing strategy is not simple at all.
But do not worry! With the aforementioned spa marketing experience, you will step by step become professional and gain more and more clients.
Wishing your spa a successful business!